Tuesday, October 20, 2026 • 1-2:15pm PT • WEBINAR

Social Media for Authors: The Good, the Bad, and the Absolutely Necessary

Cut through the social media noise and discover what actually works for authors. Learn where to focus, what you can skip, and how to connect with readers through a strategy that’s effective, manageable, and sustainable.

A practical, no-fluff guide to building an author presence that grows your readership—without taking over your writing life with Keri-Rae Barnum

Ideal for authors who want a clearer, more effective social media strategy without the pressure to post constantly, chase trends, or be everywhere at once.

Cut through the noise. Focus on what actually works.

Do you really need to dance on TikTok to sell books? Spoiler: No. You don’t need to go viral or spend your entire writing life creating content—but ignoring your online presence altogether can limit your reach.

In this practical, no-fluff webinar, Keri-Rae Barnum breaks down what actually works for authors on social media: which platforms deserve your attention, when paid versus organic strategies make sense, and how to create content that connects with readers without posting every day.

You’ll learn how to cut through the noise, focus your time and energy where they can make a difference, and build an online presence that supports your goals as an author instead of becoming another full-time job.

This Webinar is Ideal for

Authors who feel overwhelmed or frustrated by social media

Writers who aren’t sure which platforms are worth their time

Authors who want to grow their readership without constantly creating content

Writers looking for a realistic, sustainable approach to building their online presence

Social Media for Authors: The Good, the Bad, and the Absolutely Necessary

$55.00

Tuesday, October 20, 2026 • 1-2:15pm PT • WEBINAR

You'll Walk Away With

How to identify the social media platforms that matter most for your author goals

The difference between paid and organic strategies—and when to use each

How to create content that connects without posting every day

How to build a consistent online presence that grows your readership without draining your time

ABOUT YOUR INSTRUCTOR

Keri-Rae Barnum

Keri-Rae Barnum is the owner and CEO of New Shelves Books, a full-service publishing consulting and book marketing agency. A leading expert in self-publishing and book marketing, she has helped hundreds of authors turn their writing into successful careers through strategic platform building, dynamic book launches, and innovative marketing campaigns.

With a deep understanding of what it truly takes to succeed in indie publishing, Keri is known for her no-nonsense approach to book marketing and author career growth. She works closely with both publishers and independent authors to enhance production, distribution, and visibility in bookstores, libraries, and digital platforms.

A sought-after international speaker, Keri shares her expertise at writing and publishing events, equipping authors with the tools they need to navigate the realities of self-publishing. Her passion for education and commitment to industry transparency make her an invaluable resource for writers who are ready to approach their publishing goals with strategy, persistence, and a business mindset.

Discover more about Keri and connect with her at www.NewShelves.com.

Stop guessing, focus on what matters, and build an online presence that supports your books—and your writing life.

Sibyl Writing Craft Workshop FAQ

Yes! Most of our workshops are streamed live on Zoom, allowing you to learn in real time and interact with the instructor. If you can't make it, don’t worry—we will send you a link to watch or download the recording within 24 to 48 hours after the session ends.

Yes! If you can’t attend live (or want to revisit the material), you’ll receive a recording after the session. You can watch it on your own schedule.

Our webinars and workshops will have built in time for Q&A at the end. Some workshop instructors may respond to questions throughout the session, depending on the workshop format.

Many workshops include slides, worksheets, or resource lists that you can download and keep.

No preparation is required unless otherwise noted. Some instructors may offer optional prompts or materials to help you get even more out of the session.