Tough Love for Indie Authors: An Honest Look at What it Takes to Win in Self-Publishing

Anyone can self-publish a book. But publishing well―creating a book that sells and turning writing into a sustainable career? That takes strategy, persistence, and a deep understanding of the hard truths about the publishing world.

In Tough Love for Indie Authors, publishing expert Keri-Rae Barnum and literary agent Amy Collins reveal what it really takes to succeed in self-publishing. Whether you're dreaming of bestseller status, aiming for a full-time author career, or trying to figure out why your book isn’t selling, this book delivers the insights you need. Packed with hard-earned wisdom, smart strategies, and a healthy dose of humor, this no-nonsense guide will help you navigate the indie publishing landscape like a pro―without falling for shortcuts or empty promises.

Inside, you’ll discover: what separates successful indie authors from those who struggle; how to publish like a pro, from writing and editing to cover design and distribution; the real keys to book marketing beyond wishful thinking and spammy social media posts; why treating your writing like a business is non-negotiable for real, lasting success; how self-publishing can open doors to traditional publishing, agents, and foreign rights deals; and the biggest mistakes indie authors make―and how to avoid them.

This isn’t another “feel-good” book with vague advice. It’s a tough-love roadmap to building a sustainable author career through smart, strategic action. So if you’re ready to ditch the “overnight bestseller” myth, embrace the work ahead, and truly win at self-publishing, start with Tough Love for Indie Authors.

About Keri-Rae Barnum

Keri-Rae Barnum is the owner and CEO of New Shelves Books, a full-service publishing consulting and book marketing agency. A leading expert in self-publishing and book marketing, she has helped hundreds of authors turn their writing into successful careers through strategic platform building, dynamic book launches, and innovative marketing campaigns.

With a deep understanding of what it truly takes to succeed in indie publishing, Keri is known for her no-nonsense approach to book marketing and author career growth. She works closely with both publishers and independent authors to enhance production, distribution, and visibility in bookstores, libraries, and digital platforms.

A sought-after international speaker, Keri shares her expertise at writing and publishing events, equipping authors with the tools they need to navigate the realities of self-publishing. Her passion for education and commitment to industry transparency make her an invaluable resource for writers who are ready to approach their publishing goals with strategy, persistence, and a business mindset.

Discover more about Keri and connect with her at www.NewShelves.com.

About Amy Collins

With over 30 years in publishing, Amy Collins is an agent at Talcott Notch Literary Services, representing authors across the fantasy, romance, horror, thrillers, pop-culture, cookbooks and lifestyle genres. Formerly a book buyer, publisher, and sales director, Amy pairs deep market insights with dedication to her clients. A USA TODAY bestselling author herself, her works include It’s the Little Things (Simon & Schuster). She’s often featured in classes and articles by Writer’s Digest and speaks globally at conferences. To give back to the writing community, Amy manages AgentsHelpingAuthors.com, supporting writers with scholarships and can be found at amysadvice.com and on social media @askamycollins