Friday, September 4, 2026 • 10-11:15am PDT • WEBINAR

Author Book Talks: Deliver Your Best Every Time

Master the professional protocol and presentation secrets of a 40-year event veteran to transform your book talks from nerve-wracking obligations into high-impact, sales-driving performances.

Presentation Secrets for Every Author with Vicki DeArmon

This webinar is for any author—whether you’re a nervous debut writer or a seasoned veteran—looking to trade pre-event jitters for a boost of confidence and the simple, proven tools needed to truly connect with your readers.

As an author, you are the star of your own events—and your audience wants you to shine. Join us to learn how to develop your "book patter," organize your talk for maximum impact (and sales), and engage your audience so every venue is thrilled they booked you.

By mastering event protocol and developing your author persona, you can move past the nerves and actually enjoy the spotlight. This fast-paced webinar is designed to be fun (laughing is required!) and will immediately relieve your stress while providing essential tools.

Whether you are a debut author or a veteran looking to up your game, Vicki DeArmon, publisher of Sibylline Press and former marketing director for Copperfield’s Books, is handing you the "keys to the castle" built from 40 years of event production.

What we'll cover

  • The Pro Protocol: What is expected of you in bookstores vs. other venues.

  • The Anatomy of a Talk: Timing, readings, Q&As, and signing lines.

  • Organizing for Sales: How to structure your talk to drive book purchases.

  • Winning Over the Venue: How to impress booksellers (your most important allies).

  • Crowd Control: Mastering both the "empty room" and the "standing room only" scenarios.

  • The After-Effect: Maximizing your event's reach before, during, and after the talk.

This Webinar is Ideal for

Debut authors needing to learn the ropes of bookstore and venue etiquette.

Veteran authors who want to refresh their presentation style.

Nervous speakers looking to build confidence and "patter."

Proactive authors who want to ensure readers leave with a book in hand.

Author Book Talks: Deliver Your Best Every Time

$55.00

Friday, September 4, 2026 • 10-11:15am PDT • WEBINAR

You'll Walk Away With

A Clear Roadmap: A step-by-step guide to executing a professional author talk.

The Sales Handout: A practical tool to help you structure your talk for maximum effect.

Professional Confidence: The ability to handle tricky questions and avoid common rookie mistakes.

Author Ownership: A newfound ability to connect with your audience and represent your work with pride.

ABOUT YOUR INSTRUCTOR

Vicki DeArmon

Publisher of Sibylline Press, Vicki DeArmon, shares the wisdom of her 40 years in the book industry. She started San Francisco’s Foghorn Press at age 25, selling it selling it 13 years later. She served as the marketing and events director at Copperfield’s Books (with eight stores) in the San Francisco North Bay, developing a nationally recognized program of 300 plus events a year. She later produced the annual holiday catalog and promotion for the California Independent Booksellers Alliance’s 100 plus indie booksellers. In 2022, Vicki launched Sibylline Press with three other book industry women to publish the brilliant work of women authors over 50.

Ready to turn those pre-event jitters into genuine confidence?

Sibyl Writing Craft Workshop FAQ

Yes! Most of our workshops are streamed live on Zoom, allowing you to learn in real time and interact with the instructor. If you can't make it, don’t worry—we will send you a link to watch or download the recording within 24 to 48 hours after the session ends.

Yes! If you can’t attend live (or want to revisit the material), you’ll receive a recording after the session. You can watch it on your own schedule.

Our webinars and workshops will have built in time for Q&A at the end. Some workshop instructors may respond to questions throughout the session, depending on the workshop format.

Many workshops include slides, worksheets, or resource lists that you can download and keep.

No preparation is required unless otherwise noted. Some instructors may offer optional prompts or materials to help you get even more out of the session.